Fairland Lemonade
Fairland Lemonade is a small-town hangout spot located in Rexburg, Idaho. They had been established for a few years and never received the traction that they were looking for. They called me in to see what I could do to solve the problem.
I immediately knew that their branding was the main issue. Their original logo was too busy and their other marketing was poor. I created a new logo mark, style guide, and a few marketing items such as business cards, t-shirts, and stickers.
The main problem I found with Fairland’s old logo was that it was outdated and didn’t resonate with the growing college-age population of Rexburg. I minimized the design and used more muted colors to soften the overall impact. I also chose a block san serif font and rounded out the corners to create a more seamless transition between the logo mark and the text.
Old Logo
New Logo
Style Guide
Mockups
