Dirt Devil

At Dirt Devil Vacuums, I created dozens of cartons, labels, POP, and merchandising materials. From the initial conception of an idea for a product, all the way to print and production, I worked with Product Managers, Creative Team members, and CGI & Engineering to create the ideal product. The goal was to maintain consistency with brand identity while also appealing to consumer demands. Highlighting critical information necessary to grow sales to record-breaking numbers was an essential part of the process.